Make48

MAKE48 is an exciting look at the entire invention process from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, make a prototype and pitch it - all in just 48 hours. In the first four episodes, the viewer is immersed in the action as the invention process unfolds. With the constant pressure of the "ticking clock," the teams brainstorm, design and build their ideas in order to pitch a working prototype to a team of industry-savvy judges. Industry A-listers roam the competition floor and give advice on all facets of product design and development, and a panel of industry experts weigh in on the prototype's function and marketability. At the end of the second day, the field will be narrowed down to just three teams who advance on the path to market. Judges include: buyers from the home shopping channel QVC, Squatty Potty's Judy Edwards (a Shark Tank mega-success), and Wet and Forget's Adam Smith. In episode five, the prototype judging begins and only three inventions are chosen to move on to episode six, "The Road to Marketplace," where they are fine-tuned, tested, and re-engineered by national design firms. Then, in episode seven, the top three teams are paired with national creative marketing firms to dive into the world of marketing, creative strategy, crowd- funding, product video production and brand strategy. Episode eight is the finale, where the product developers present the final design along with manufacturing and marketing plans to an industry panel and crowd-funding experts at Indiegogo. The product crowdfunding campaigns are launched on Indiegogo to promote the product and gain critical consumer feedback in advance of the actual retail launch. The finale ends with the final outcome of the three new products heading to market.

Make48 By Episode

  • Make48 (#101)

    The series launches with an introduction to Make48 and the real life challenges of taking a product from napkin design to store shelf.

  • Make48 (#102)

    Early in the morning the teams are taken on a one-hour hardware store dash to get supplies they may need for the creation of their prototype.

  • Make48 (#103)

    The teams continue prototyping their products. Assisted by Tool Techs and Mentors and equipped with all types of tools from 3D printers, laser cutters, computer driven routers, to hammer and nails, prototypes begin to take shape.

  • Make48 (#104)

    The teams finish up their prototypes and shift focus to their pitch.

  • Make48 (#105)

    The clock stops, the tools are down and nerves are up.

  • Make48 (#106)

    The top three products begin their long journey to the marketplace.

  • Make48 (#107)

    The newly redesigned prototypes are shown to the mentors from the competition.

  • Make48 (#108)

    With the prototypes ready and the marketing plan in place, the Make48 crew takes the products to the National Hardware Show in Las Vegas.

  • Make48 (#201)

    Launch of the 48 hour invention competition. Learn the product challenge.

  • Make48 (#202)

    The teams go on a one-hour supply run in a hardware store to gather the materials to make their invention.

  • Make48 (#203)

    The inventor teams get their first round of expert industry feedback in front of a focus group.

  • Make48 (#204)

    The 48 hours is winding down and the teams are in the final stages of wrapping up their designs, making a product website and preparing their pitch.

  • Make48 (#205)

    Times up. It's time to pitch and present the product ideas to the panel of real industry judges.

  • Make48 (#206)

    The three winning ideas begin the challenging road to market.

  • Make48 (#207)

    The three winning ideas begin the challenging road to market.

  • Make48 (#208)

    The critical process begins of marketing strategies, packaging, product video creation, social media strategies and more.

  • Make48 (#209)

    The critical process begins of marketing strategies, packaging, product video creation, social media strategies and more.

  • Make48 (#210)

    We get a first-hand immersion in the world of product tradeshows including the Consumer Electronics Show, The National Toy Show and the National Hardware Show.

  • Make48 (#301)

    Launch of the 48 hour invention competition. Learn the product challenge.

  • Make48 (#302)

    The teams go on a 1 hour supply run in a hardware store to gather the materials to make their invention.

  • Make48 (#303)

    Our inventor teams get their first round of expert industry feedback in front of a focus group.

  • Make48 (#304)

    The 48 hours is winding down and the teams are in the final stages of wrapping up their designs, making a product website and preparing their pitch.

  • Make48 (#305)

    Times up. Time to pitch and present the product ideas to the panel of real industry judges.

  • Make48 (#306)

    The three winning products begin their journey to the marketplace.

  • Make48 (#307)

    The three winning teams continue to refine their designs and create new prototypes.

  • Make48 (#308)

    The Make48 team consults industry experts to get advice.

  • Make48 (#309)

    The three winning products are presented to a consumer focus group.

  • Make48 (#310)

    The Make48 team recaps the journey to the marketplace.

  • Meet The Teams & Techs! Get The Challenge. Start The Clock! (#401)

    We learn the challenge and the rules. We meet our 10 teams with detailed back story.

  • The Supply Run! Start Building (#402)

    We continue to get to know our teams through personal back story.

  • Innovate, Build, Invent!, Pt. 1 (#403)

    We dive deep into the hands-on brainstorming and prototyping stage.

  • Innovate, Build, Invent!, Pt. 2 (#404)

    We dive deep into the hands-on brainstorming and prototyping stage.

  • Innovate, Build, Invent!, Pt. 3 (#405)

    We dive deep into the hands-on brainstorming and prototyping stage.

  • Clock Is Counting Down. Time Is Up (#406)

    The 48 hours is winding down and the teams are in the final stages of wrapping up their designs, making a product promo video and preparing their pitch to our event judges.

  • The Team Pitches, Pt. 1 (#407)

    Time's up. We cover more time with each pitch. In real time each pitch is 7 minutes.

  • The Team Pitches, Pt. 2 (#408)

    Time's up. We cover more time with each pitch. In real time each pitch is 7 minutes.

  • Follow Our Winning Team On Industry Field Trip!, PT. 1 (#409)

    Our winning team will be awarded a cash stipend and a educational product industry field trip and apprenticeship within the United States with their winning prototype in hand!

  • Follow Our Winning Team On Industry Field Trip!, PT 2 (#410)

    Our winning team will be awarded a cash stipend and a educational product industry field trip and apprenticeship within the United States with their winning prototype in hand!


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