Language Arts


About Face
Who: About-Face promotes positive self-esteem in girls and women of all ages, sizes, races and backgrounds through a spirited approach to media education, outreach and activism.
What You'll Find: Galleries of offenders and winners in portraying women in media.

Mind On the Media
Who: Non-profit organization that works to raise public awareness about the negative effects of images in the media. 
What You'll Find: Currently focusing on a look at the media portrayal of of women in politics, but you will also find resources on body image.

Girls and Media
Who: Girls, Inc., national nonprofit youth organization dedicated to inspiring all girls to be strong, smart, and bold.
What You'll Find: Facts sheets on girls portrayal in the media.

Girls, Women + Media Project
Who: Non-profit initiative and network working to increase awareness of how pop culture and media represent, affect, employ, and serve girls and women. The Project also seeks to educate and empower all consumers and citizens about consumer rights and responsibilities regarding the media, and to promote universal media literacy.
What You'll Find: Facts sheets on girls, women, and the media. An online media quiz, and other media literacy resources.

Online Video

Lesson Plans

Ad Smart
Who: Ontario Curriculum Centre
What You'll Find:
Unit of study. Students identify and begin to analyze advertisements found in environmental print, newspapers, magazines, radio, and television. Students locate and understand key information found in ads; design coupons; write and illustrate simple ads; and create and perform dialogues. The writing activities focus on descriptive words, completing charts and forms, and creating vocabulary and response logs. Teachers assist students in using word-processing and graphics software to enhance their print advertisements. As a culminating activity, students individually create a print ad and present it to the class.

Advertising Techniques & Target Audiences Used In Commercials
Who: Guy Wells, University of Idaho Student
What You'll Find: Lesson where 9-12 students research advertising techniques, target audiences and a variety of ads. The class looks at commercials during their favorite television programs and keep a TV log. The purpose is to see what types of products are advertised and who the target audiences are. Students will also learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.

Advertising All Around Us
Who: Media Awareness Network
What You'll Find: Grade 5 and 6  unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives. The unit will focus on three key media literacy concepts: construction of reality, representation, and audience.

Deception & Advertising
Who: Richland County School District
What You'll Find: Grade 8 lesson plan where students analyze mass media messages: identify the persuasive technique being used; describe the possible cause/effect relationships between mass media coverage and public opinion trends; evaluate selections such as editorials, etc. for relationships

Writing An Evaluation of an Advertisement
Who: Holt, Rinehart, and Winston
What You'll Find: Writing workshop activities focused on advertising.