Language Arts > Media Literacy > Advertising

Language Arts
writing
Advertising

Websites

General Sites

Ad Flip
Who: Commercial subscription site.
What You'll Find: Searchable database of print ads from the1940s-today. Limited ads are available for non-members.

Ad Age
Who: Website of Advertising Age, the 73-year-old flagship magazine of the Ad Age Group, a division of Crain Communications Inc.
What You'll Find: Advertising news, reviews, clips.

Commercial Closet
Who: The Commercial Closet Association is is a non-profit educational and journalism organization that works to improve societal perceptions of lesbian, gay, bisexual and transgender people through better portrayals in the most powerful cultural medium of our time--mainstream advertising.
What You'll Find: News, reviews, media clips.

Ad*Access
Who: Duke University
What You'll Find: Images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.

Emergence of Advertising in America
Who: Library of Congress
What You'll Find: Over 9,000 images relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, include cookbooks, photographs of billboards, print advertisements, trade cards, calendars, almanacs, and leaflets for a multitude of products.

Advertising Jingles
Who: Robin Johnson
What You'll Find: Real Audio files of advertising jingles.

Advertising World
Who: University of Texas at Austin Department of Advertising
What You'll Find: Directory of advertising sites.

Gender Ads
Who: Instructor of Anthropology and Sociology and Gender, at Lake Tahoe Community College
What You'll Find: Images from ads that use gender to sell products.

Medicine and Madison Avenue
Who: Duke University
What You'll Find: The Medicine and Madison Avenue Project presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines.

Construction

The Ad Factor
Who: The BBC
What You'll Find: Examination of how an ad is created.

Advertising Terms
Who: University of Texas at Austin Department of Advertising
What You'll Find: Alpha index of advertising terms.

Language of Advertising Claims
Who: Jeffrey Schrank
What You'll Find: Article that looks at language used in advertising.

The Language of Advertising
Who: Peter Sells, Professor, Department of Linguistics, Stanford University
What You'll Find: This website presents an approach to the investigation of the way that print advertisements carry their meaning to their audience. In its broadest conception, the approach that we adopt here is inspired by the linguistic theoretical approach of generative grammar, as articulated by Noam Chomsky.

"Reading" Advertisements
Who: Newsweek
What You'll Find: Activities to help students deconstruct ads.

Kids' Sites

Don't Buy It - Get Media Smart
Who: PBS
What You'll Find: This interactive site for kids explores advertising techniques and tricks.

Don't Buy It - Get Media Smart
Is real life like TV? How companies get you to buy their products? How does advertising influence you? Find out more about advertising and how it works at this site for kids!


Online Video



Lesson Plans

Ad Smart
Who: Ontario Curriculum Centre
What You'll Find:
Unit of study. Students identify and begin to analyze advertisements found in environmental print, newspapers, magazines, radio, and television. Students locate and understand key information found in ads; design coupons; write and illustrate simple ads; and create and perform dialogues. The writing activities focus on descriptive words, completing charts and forms, and creating vocabulary and response logs. Teachers assist students in using word-processing and graphics software to enhance their print advertisements. As a culminating activity, students individually create a print ad and present it to the class.

Advertising Techniques & Target Audiences Used In Commercials
Who: Guy Wells, University of Idaho Student
What You'll Find: Lesson where 9-12 students research advertising techniques, target audiences and a variety of ads. The class looks at commercials during their favorite television programs and keep a TV log. The purpose is to see what types of products are advertised and who the target audiences are. Students will also learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.

Advertising All Around Us
Who: Media Awareness Network
What You'll Find: Grade 5 and 6  unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives. The unit will focus on three key media literacy concepts: construction of reality, representation, and audience.

Deception & Advertising
Who: Richland County School District
What You'll Find: Grade 8 lesson plan where students analyze mass media messages: identify the persuasive technique being used; describe the possible cause/effect relationships between mass media coverage and public opinion trends; evaluate selections such as editorials, etc. for relationships

Writing An Evaluation of an Advertisement
Who: Holt, Rinehart, and Winston
What You'll Find: Writing workshop activities focused on advertising.