Media Literacy is the ability to access, analyze, evaluate AND create media in a variety of forms.
7 Principles of Media Literacy
- All Media are Constructs.
- Media Representations Construct Reality
- Audiences Negotiate Their Own Meaning
- Media Constructions Have Commercial Purposes
- Media Messages Contain Values
AND Ideologies
- Media Messages have Social
AND Political Consequences
- Each Medium Has a Unique Aesthetic Form
Five Approaches to Teaching Media Literacy
- Aesthetics
AND Appreciation
- Production
- Citizenship
- Protection
- Holistic
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