During Viewing
Pause video at 1:29 after Roger explains that he choose hydroponic farming because he felt it would produce a unique product that no one else was providing. Ask the students if they can identify any local small businesses that cater to unique needs or offer unique products. Discuss some of the advantages and potential disadvantages of a business with a niche market.
After Viewing
Have students identify a business they would like to start. Have them identify their market and their product and then create a simple brochure to market their product or service.
Have students visit the Char-Belle Farm website and evaluate how Roger uses the site to promote his business. If Roger came to them for an evaluation of his site, what would they recommend he change, add, or eliminate from the site?
|